Brand24 Pricing in 2026: Every Plan Broken Down

TL;DR

• Brand24 runs five plans billed annually: Individual $199/mo, Team $299/mo, Pro $399/mo, Business $599/mo, and Enterprise from $1,499/mo. Monthly billing costs roughly 20 to 25 percent more at every tier.
• Plan limits are built around keywords tracked and mentions collected per month, not features: Individual covers 3 keywords and 2,000 mentions, scaling up to Business’s 25 keywords and 100,000 mentions.
• The AI Brand Assistant, Lightning Search, and Events Detection only show up starting on Pro. The dedicated AI Visibility module, which tracks how ChatGPT, Gemini, and other AI engines describe your brand, is gated to Enterprise.
• Brand24 says it will pause new mention collection and contact you before charging for going over your limit, rather than billing automatically, but extra keywords, extra users, and API access ($99/month) are all separate paid add-ons with prices that aren’t published.
• Reddit is indexed as one generic web source. There’s no subreddit-level context, no thread scoring, and no way to reply from inside the product, which matters if Reddit is actually where your buyers compare tools rather than just one channel among many.
• If Reddit and AI citation tracking are the actual job, ReddGrow starts at $79/month with AI visibility included on every tier. See the full Brand24 alternatives comparison for how ten tools stack up on price and channel coverage.

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Brand24 is one of the few social listening tools in its price range that actually publishes numbers instead of routing every plan to a demo request. That’s a real point in its favor, and it makes Brand24 easier to budget for than enterprise tools like Talkwalker or Brandwatch. But “published” doesn’t mean “simple.” The five plans differ on keyword counts, mention caps, and feature gates in ways that aren’t obvious from the pricing page’s short feature list, and a few costs (extra keywords, API access, the AI Visibility module) live outside the headline number entirely.

This post breaks down what each Brand24 plan actually costs and includes as of September 2026, where the real hidden costs sit, and whether it’s the right tool if Reddit-specific monitoring and AI citation tracking are what you’re actually trying to solve for.

Brand24 Plans and Pricing at a Glance

Brand24 sells five named plans, all billed annually by default with a roughly 20 to 25 percent premium if you pay month to month instead. Every plan includes a 14-day free trial with no credit card required.

Plan	Annual price	Monthly price	Keywords	Mentions/month
Individual	$199/mo	$249/mo	3	2,000
Team	$299/mo	$349/mo	7	10,000
Pro	$399/mo	$499/mo	12	25,000
Business	$599/mo	$699/mo	25	100,000
Enterprise	from $1,499/mo	quoted	custom	unlimited

Two things stand out immediately. First, the jump from Individual to Team more than doubles both the keyword allowance and the mention cap for $100 more a month, which makes Team the better per-keyword deal for most teams that outgrow the entry plan. Second, “keywords” here means tracked search terms, not features. A keyword is typically your brand name, a couple of competitors, and maybe one category term, so 3 keywords disappears fast once you want to watch even two rivals alongside your own name.

What You Get on Each Tier

The plans don’t just scale limits, they gate entire features behind specific tiers:

Individual covers the basics: keyword tracking across social, news, blogs, and forums (including Reddit as a generic source), sentiment analysis, standard dashboards, and email alerts. There’s no AI Brand Assistant, no Lightning Search, and no advanced reporting.

Team raises the keyword and mention ceilings and adds more seats, but the feature set is largely the same as Individual. This tier is really about volume, not capability.

Pro is where the AI-driven features start. Brand24 lists real-time updates, Lightning Search (faster, more granular query building), Events Detection (automatic alerts on unusual spikes in mention volume), the AI Brand Assistant (a chat interface for querying your own listening data), and two AI Insights projects included.

Business adds a Client Success Lead, Advanced Reports, and unlimited AI Topics on top of Pro’s feature set, alongside the jump to 25 keywords and 100,000 mentions. This is the tier built for agencies and larger in-house teams running Brand24 across multiple brands or clients.

Enterprise unlocks unlimited AI Insights and, notably, the dedicated AI Visibility module that tracks how AI engines like ChatGPT and Gemini describe your brand in their answers. Custom keyword and mention limits and dedicated consulting come with this tier too, but so does a starting price nearly two and a half times Business’s.

The pattern worth noticing: if AI visibility tracking is the reason you’re evaluating Brand24 at all, that capability doesn’t show up until the top of the pricing ladder, not somewhere in the middle where a mid-market buyer might expect it.

There’s also a source-coverage dimension that doesn’t change across tiers. Every plan, from Individual to Enterprise, indexes the same channel list: social networks, news sites, blogs, forums, podcasts, and video platforms. Moving up tiers buys you more keywords, more mentions, and more AI features, not access to sources the cheaper plans can’t see. That’s a meaningfully different pricing model from tools that gate specific channels (say, podcast transcripts or broadcast monitoring) behind higher plans, and it means a Team-plan buyer sees exactly the same source mix as a Business-plan buyer, just with tighter caps on how much of it they can track at once.

Hidden Costs and Overage Fees to Watch For

Brand24’s public pricing page is more transparent than most competitors in this category, but a few costs sit outside the plan price entirely:

Extra keywords and extra users. If you’re one keyword short of your plan’s limit, or need one more seat than your tier includes, Brand24 sells both as add-ons from account settings. Neither price is published anywhere public, so the real cost only shows up once you’re already a paying customer trying to add capacity.

API access. Programmatic access to your own mention data costs an additional $99/month on top of whatever plan you’re on. That’s a meaningful line item if you’re piping Brand24 data into your own dashboards or a data warehouse.

Going over your mention cap. Brand24’s current account terms say the platform pauses new mention collection on a project and reaches out to you once you hit your plan’s monthly cap, rather than billing automatically for the overage. That’s the more buyer-friendly version of how consumption-based pricing usually works. That said, some third-party reviews still describe a per-mention overage charge, which likely reflects legacy contracts or negotiated enterprise terms rather than the current self-serve policy, so if you’re planning around a specific number, confirm directly with Brand24 support which policy applies to your account rather than assuming either version.

The AI Visibility module. This isn’t hidden exactly, since Brand24 does disclose it’s an Enterprise-tier feature, but it’s easy to miss if you’re comparing plans by their headline price rather than reading the fine print on what’s actually included. Budgeting for Pro or Business expecting AI citation tracking and finding out it requires Enterprise is a common surprise.

None of these are dishonest pricing practices. They’re closer to the standard SaaS pattern of “the sticker price isn’t the whole story,” and worth having answers to before you commit to an annual contract.

Is Brand24 Worth It for Reddit-Specific Monitoring?

Brand24 indexes Reddit, and its sentiment analysis and AI Brand Assistant are genuinely strong for a tool at this price point. If your reporting need is “show leadership a cross-channel sentiment trend across social, news, and web,” Brand24 does that job well.

Where it falls short is anything Reddit-specific. Reddit shows up in Brand24 as one source among social, news, blogs, and podcasts, with no subreddit-level context, no thread or comment scoring, and no way to draft or post a reply from inside the product. If a prospect is comparing you against a competitor in a niche subreddit thread, Brand24 will tell you the mention exists. It won’t tell you how much purchase intent is in that thread, whether the subreddit is one where your team should actually show up, or help you get a reply in front of the right person.

That gap matters more the more your buyers actually live on Reddit before they buy, which is increasingly the case for B2B SaaS and technical products. Reddit mention tracking built for SaaS brands covers what a Reddit-native monitoring workflow actually needs to catch that Brand24’s generic web indexing misses.

There’s a similar gap on the AI side. Brand24’s AI Visibility module tracks brand mentions across AI platforms, but it sits behind Enterprise pricing starting at $1,499/month, which prices out most growth-stage teams before they even see how the feature works. A team that wants both Reddit-native monitoring and AI citation tracking, without paying enterprise rates for either, ends up needing two tools under Brand24’s structure: something to cover the Reddit gap, and an Enterprise contract to unlock AI visibility. That combined cost adds up fast next to a tool that includes both from a much lower starting tier.

Cheaper Alternatives for Reddit Marketing Teams

If what pulled you toward Brand24 was really “I want to know what’s said about my brand on Reddit, and whether AI engines are citing me over competitors,” a few options solve that more directly and at a lower entry price.

ReddGrow is built specifically around Reddit monitoring plus AI citation tracking. It scans active Reddit communities for brand, competitor, and category mentions with sentiment and thread-level scoring, and separately tracks how ChatGPT, Perplexity, Claude, and Gemini answer questions in your category. Pricing is published and self-serve: Starter at $79/month, Growth at $159/month, and Pro at $319/month, all billed annually with a 14-day trial and unlimited seats on every plan. See the full pricing page for plan details, or the direct ReddGrow vs Brand24 comparison. Unlike Brand24, AI visibility tracking is included from the Starter plan, not gated to the top tier.

Awario is the closest budget like-for-like swap for Brand24’s shape, starting near $29/month for broad social and web monitoring, though Reddit is a generic web source here too, with no subreddit context and no AI visibility tracking at all.

Syften is cheaper still, at under $30/month, and goes deeper specifically on Reddit, forums, and Hacker News than either Brand24 or Awario, but it’s alert-only: no sentiment scoring, no AI citation tracking, and no reply workflow.

For a side-by-side across ten tools on price, channels, and AI visibility, see the full Brand24 alternatives comparison.

FAQ

How much does Brand24 cost per month?

Brand24 has five plans billed annually: Individual at $199/month, Team at $299/month, Pro at $399/month, Business at $599/month, and Enterprise starting at $1,499/month. Paying month to month instead of annually adds roughly 20 to 25 percent to each of those numbers.

Does Brand24 charge overage fees if I go over my mention limit?

Not automatically. Brand24’s own account terms say it will contact you before your project stops collecting new mentions once you hit your plan’s cap, rather than billing you for the overage. Some third-party reviews still describe a per-mention overage charge on legacy or negotiated contracts, so confirm directly with support which policy applies to your specific account.

What’s included in Brand24’s cheapest plan?

The Individual plan tracks 3 keywords and up to 2,000 mentions a month, with core sentiment analysis, standard dashboards, and Reddit included as a generic web source. It does not include the AI Brand Assistant, Lightning Search, Events Detection, or any AI visibility tracking, all of which require Pro or higher.

Is there a cheaper alternative to Brand24 for Reddit-specific monitoring?

Yes. ReddGrow starts at $79/month billed annually with AI visibility tracking included on every plan, not sold as an add-on, and it treats Reddit as a first-class channel with subreddit-level context rather than one generic web source among thousands. Awario and Syften are cheaper still if you only need alerts without AI citation tracking.

The Bottom Line

Brand24’s pricing is more transparent than most of its enterprise competitors, but the number on the pricing page isn’t the whole cost. Extra keywords, extra seats, and API access all sit outside the plan price, and the AI Visibility module that a lot of buyers are shopping for specifically doesn’t show up until Enterprise at $1,499/month. Budget for Team or Pro if you need real AI-assisted features, and budget for Enterprise (or look elsewhere) if AI citation tracking is the actual reason you’re buying.

If Reddit is where your category’s conversations actually happen and AI visibility tracking is table stakes rather than an upsell, ReddGrow covers both from its $79/month Starter plan, with a 14-day trial to see your own Reddit and AI search footprint before you commit to anything.